Movie lovers often go out of their way to see every film nominated in the best picture category before the Oscar ceremony goes down. And you’d think that once a movie wins the revered best picture trophy, people would leap to see it as soon as possible.
But that’s not so. According to a survey conducted by Morning Consult, 55% of Americans actually haven’t seen a single movie nominated for best picture in 2017. Only 14% of the people surveyed take a nomination as a reason to see a movie. So while the Oscars do have some impact on a film’s audience, there are other factors that play a more important role.
“When asked to choose what should win best picture, the top picks were ‘La La Land’ (13%) and then ‘Hidden Figures’ (11%). However 47% of Americans say they don’t know or don’t have an opinion on what should win.”
The survey questioned a group of 2,000 people about what drives them to see a movie. The No. 1 factor? Who’s in it. Thirty-nine per cent of the people surveyed said that their decision to see a movie is driven by the stars.
Thirty-one per cent said that the movie’s trailer plays a major factor in their decision to see it. Young people tend to be in this category: 50% per cent of adults under 30 say that the trailer is a big influence on their choice to see a movie or to skip it.
Like the Oscars, critics also don’t have a huge influence: only 15% said that a critic’s review determines whether they see a movie.
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