These Are 16 Of The Most Intentionally Offensive Ads You’ll Ever See

chip shop award offensive ad

Agencies, freelancers, and advertising students around the world are waiting to see whether they’ve won the U.K.-based Chip Shop Awards, honouring “creativity with no limits.”The awards go to ads that creative types wish they could run if only their clients would let them.

Finalists have been announced in categories ranging from “best use of bad taste” to “best politically incorrect,” and as suspected, they are pretty shocking.

An offensive fake ad submitted by The CBK Group made headlines when it circulated in February, but it didn’t make the final cut. (The ad for Sapporo read, “A beer so good it’s hard to believe we made it with our eyes three-quarters closed.”)

Judges include bigwigs from agencies including TBWA, GS&P, and Leo Burnett.

[slideshow]
[slide
permalink=”best-use-of-plagiarism-goodbye-kitty-1″
title=”BEST USE OF PLAGIARISM: “Goodbye Kitty.””
content=”Brand: Pet Funeral Services
Company: C21″
image=”http://static.businessinsider.com/image/4fabd1ebecad047752000011″
caption=””
credit=””
credit_href=””
]
[slide
permalink=”best-use-of-plagiarism-got-your-brown-wings-2″
title=”BEST USE OF PLAGIARISM: “Got your brown wings?””
content=”Brand: Marmite
Company: Fifth Ring”
image=”http://static.businessinsider.com/image/4fabd2a2ecad044e50000010″
caption=””
credit=””
credit_href=””
]
[slide
permalink=”best-use-of-shocking-copy-bobby-age-7-3″
title=”BEST USE OF SHOCKING COPY: “Bobby, age 7″”
content=”Brand: CSCP
Company: IAS b2b Marketing”
image=”http://static.businessinsider.com/image/4fabd3c7eab8ea514100000f”
caption=””
credit=””
credit_href=””
]
[slide
permalink=”best-politically-incorrect-bucket-4″
title=”BEST POLITICALLY INCORRECT: “Bucket””
content=”Brand: KFC
Company: Big Communications”
image=”http://static.businessinsider.com/image/4fabd6146bb3f77054000018″
caption=””
credit=””
credit_href=””
]
[slide
permalink=”best-politically-incorrect-flying-disk-5″
title=”BEST POLITICALLY INCORRECT: “Flying Disk””
content=”Brand: Danish Frisbee Sports Union
Company: DMJX”
image=”http://static.businessinsider.com/image/4fabd7a16bb3f78758000009″
caption=””
credit=””
credit_href=””
]
[slide
permalink=”best-politically-incorrect-victorias-secret-6″
title=”BEST POLITICALLY INCORRECT: “Victoria’s Secret””
content=”Brand: Victoria’s Secret
Company: Aimia”
image=”http://static.businessinsider.com/image/4fabd6c969beddd46d000010″
caption=””
credit=””
credit_href=””
]
[slide
permalink=”best-politically-incorrect-considerate-suicide-7″
title=”BEST POLITICALLY INCORRECT: “Considerate Suicide””
content=”Brand: TFL
Company: Elvis Communications”
image=”http://static.businessinsider.com/image/4fabd75aeab8eadc4b000003″
caption=””
credit=””
credit_href=””
]
[slide
permalink=”best-use-of-shocking-copy-same-shit-different-day-8″
title=”BEST USE OF SHOCKING COPY: “Same shit, different day.””
content=”Brand: The Sunday Sun
Company: Not News International”
image=”http://static.businessinsider.com/image/4fac0746eab8ea803800000a”
caption=””
credit=””
credit_href=””
]
[slide
permalink=”best-use-of-shocking-copy-juices-9″
title=”BEST USE OF SHOCKING COPY: “Juices””
content=”Brand: Nando’s
Company: Gun For Hire creative services”
image=”http://static.businessinsider.com/image/4fabd4a76bb3f7045200001e”
caption=””
credit=””
credit_href=””
]
[slide
permalink=”best-use-of-shocking-copy-viagra-campaign-10″
title=”BEST USE OF SHOCKING COPY: “Viagra campaign””
content=”Brand: Viagra
Company: suisse”
image=”http://static.businessinsider.com/image/4fabd561eab8ea8b46000003″
caption=””
credit=””
credit_href=””
]
[slide
permalink=”best-use-of-bad-taste-like-us-11″
title=”BEST USE OF BAD TASTE: “Like Us””
content=”Brand: Spastic Society of Australia
Credited Individuals: Chris Hanrahan
image=”http://static.businessinsider.com/image/4fabd8a269bedd2e70000012″
caption=””
credit=””
credit_href=””
]
[slide
permalink=”best-use-of-bad-taste-diving-to-see-the-family-12″
title=”BEST USE OF BAD TASTE: “Diving to see the family””
content=”Brand: Diving Holidays
Company: Freelance
Credited Individuals: Biggibbo and Chelski
image=”http://static.businessinsider.com/image/4fabd8d7ecad04045b000013″
caption=””
credit=””
credit_href=””
]
[slide
permalink=”best-use-of-bad-taste-heart-stopping-moments-13″
title=”BEST USE OF BAD TASTE: “Heart Stopping Moments””
content=”Brand: BBC
Company: C21″
image=”http://static.businessinsider.com/image/4fabd9266bb3f7975a000005″
caption=””
credit=””
credit_href=””
]
[slide
permalink=”best-use-of-bad-taste-the-jacko-range-14″
title=”BEST USE OF BAD TASTE: “The Jacko Range””
content=”Brand: Dulux
Company: Fortune Cookie”
image=”http://static.businessinsider.com/image/4fabd97f6bb3f7db5c000010″
caption=””
credit=””
credit_href=””
]
[slide
permalink=”best-use-of-bad-taste-victorious-15″
title=”BEST USE OF BAD TASTE: “Victorious””
content=”Brand: Microsoft
Company: LHM Media”
image=”http://static.businessinsider.com/image/4fabda246bb3f7af5a000004″
caption=””
credit=””
credit_href=””
]
[slide
permalink=”best-work-for-any-brand-you-havent-a-hope-of-winning-flogging-a-horse-16″
title=”BEST WORK FOR ANY BRAND YOU HAVEN’T A HOPE OF WINNING: “Flogging a horse””
content=”Brand: Pedigree
Company: Bonafide Creative”
image=”http://static.businessinsider.com/image/4fabdb1d69bedda977000001″
caption=””
credit=””
credit_href=””
]
[slide
permalink=”not-quite-offended-enough-17″
title=”Not quite offended enough?”
content=”Here are 20 more ads that will gross you out >
image=”http://static.businessinsider.com/image/4f31900ceab8ead40b00004a”
caption=””
credit=””
credit_href=””
]
[/slideshow]