The actor known globally as “the most interesting man in the world” is returning to advertising after a year-long hiatus — and now he’s shilling for a new alcohol brand.
Jonathan Goldsmith, 78, rose to fame as the spokesman for the beer brand Dos Equis, known for his TV-ad tagline, “I don’t always drink beer, but when I do, I prefer Dos Equis.”
Since his debut as the face of the brand in 2007, Goldsmith has become something of a cultural icon.
He helped Dos Equis nearly triple its business since the campaign was introduced, according to USAToday.
But his contract with Dos Equis ended last year after the beer brand decided it was time for a new spokesman. The company hired a younger “most interesting man” in his place.
Now Goldsmith is returning to the ad world, but this time, he’s selling tequila.
In a new video that riffs on his old ads for Dos Equis, Goldsmith pours a drink in a bar and says, “I told you I don’t always drink beer. I prefer tequila — Astral Tequila.”
Astral Tequila is owned by New York-based spirits company Davos Brands.
Here’s the new ad:
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