There are too many advertising blogs. Way too many. Ironically, considering their topic is communications, most of them are unreadable thanks to a combination of poor content and loopy design.
We scoured more than 300 marketing blogs to see which are actually must-reads. We narrowed them down to just 22 (not counting Business Insider Advertising, of course!).
Bookmark these — or add them to your RSS feed — and your bases will be covered.
Why we like it: W + K London's parent office was the Cannes Lions' agency of the year. This blog takes you inside their London outpost: their campaigns, their flasks, and their British cupcakes honouring July 4th. There are a lot of agency blogs. Most are self-serving and rarely updated, this is an exception.
Why we like it: FFFFOUND! serves as an aggregation of various images for creatives to draw inspiration from. This is not a site that covers the industry, or even posts pictures of ads, but it's widely read in the agency world.
Why we like it: Seth Godin's blog is largely a marketing advice column. He's probably the most famous living marketing consultant, and he's a prolific blogger and author. At times, you have to wonder if it's a waste of time, but Godin is still a must-read partly because --like it or not -- everyone else reads him.
Why we like it: If excessive detail about the ins and outs of the U.K. adbiz is what you need, then More About Advertising is the place to be. There are a host of items that don't appear in normal news sites. (For example, did you know Eric Newnham, formerly of Kinetic, might be going to Talon?) It's not winning any design awards, but author Stephen Foster is an ad press vet and the whole thing has an insider feel.
Why we like it: If you are looking for lengthier posts, Rob Campbell's blog is the answer. The Wieden + Kennedy employee produces an eclectic collection of musings, from thoughts on his birthday, listening to the radio and advertising, that attracts what is likely the most active base of commenters on any blog.
Why we like it: It's hilarious. I Am The Client! is allegedly written by someone who serves as the marketing director for an unnamed company. Under the pseudonym Dave Knockles, the ad industry is mocked and belittled in a way that has the ring of truth. One suspects Knockles really is out there, fighting a losing battle against his arch-nemesis, executive marketing director Roger Abbott.
Why we like it: AdExchanger is another specialist blog where John Ebbert and his tiny team does the chore no one else wants to do: make sense of online advertising, mostly through short interviews with the people involved.
Why we like it: Everyone likes drama and Joe La Pompe is built around causing drama. The concept is simple: find copycats. Joe La Pompe will post the original ad and the alleged offender along with relevant agency credits, like this. Quite simply -- this is the blog everyone wants to read and no one wants to be on.
Why we like: Adland is the old blog in the room, it's been around since 1996. There's a plethora of content, including a massive library of Super Bowl ads. While the content relies on submissions, host DaBitch still puts out some of the best editorials on the web.
Why we like it: It's simple, really simple. I Believe posts selected ads with the relevant credits. It's updated multiple times a day and is easy on the eyes. There are a lot of sites that do this, but I Believe is probably tops.
Why we like it: The Ad Contrarian recently celebrated its five-year anniversary and while post production has declined in from its heyday in 2008 -- Bob Hoffman, CEO of Hoffman/Lewis and author of the book by the same name, still produces interesting and unvarnished content, particularly on running a small agency.
Why we like it: Tim Nudd is the dean of the ad blogosphere. His Adweek blog sets the standard and he (probably) has one the largest readerships in the business. It's focused mostly on new creative.
Why we like it: George Parker's AdScam covers the ad world from the point of view of someone who lived through the golden years of drink and drugs, and is sorry to see them go. Very blunt, funny, and grumpy.
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