Meet The 22 Most Influential Advertising Bloggers

ad blog power list 2012

There are too many advertising blogs. Way too many. Ironically, considering their topic is communications, most of them are unreadable thanks to a combination of poor content and loopy design.

We scoured more than 300 marketing blogs to see which are actually must-reads. We narrowed them down to just 22 (not counting Business Insider Advertising, of course!).

Bookmark these — or add them to your RSS feed — and your bases will be covered.

Wieden + Kennedy London

Why we like it: W + K London's parent office was the Cannes Lions' agency of the year. This blog takes you inside their London outpost: their campaigns, their flasks, and their British cupcakes honouring July 4th. There are a lot of agency blogs. Most are self-serving and rarely updated, this is an exception.



Why we like it: FFFFOUND! serves as an aggregation of various images for creatives to draw inspiration from. This is not a site that covers the industry, or even posts pictures of ads, but it's widely read in the agency world.


Seth Godin's Blog

Why we like it: Seth Godin's blog is largely a marketing advice column. He's probably the most famous living marketing consultant, and he's a prolific blogger and author. At times, you have to wonder if it's a waste of time, but Godin is still a must-read partly because --like it or not -- everyone else reads him.


More About Advertising

Why we like it: If excessive detail about the ins and outs of the U.K. adbiz is what you need, then More About Advertising is the place to be. There are a host of items that don't appear in normal news sites. (For example, did you know Eric Newnham, formerly of Kinetic, might be going to Talon?) It's not winning any design awards, but author Stephen Foster is an ad press vet and the whole thing has an insider feel.


The Musings Of An Opinionated Sod

Why we like it: If you are looking for lengthier posts, Rob Campbell's blog is the answer. The Wieden + Kennedy employee produces an eclectic collection of musings, from thoughts on his birthday, listening to the radio and advertising, that attracts what is likely the most active base of commenters on any blog.


Ad Aged

Why we like it: George Tannenbaum, executive creative director R/GA, writes Ad Aged as a mixture of war stories, advice and thoughts on the industry on both micro and macro levels. It's straight to the point and enjoyable. And he's not afraid to write a post about his meetings.


I Am The Client!

Why we like it: It's hilarious. I Am The Client! is allegedly written by someone who serves as the marketing director for an unnamed company. Under the pseudonym Dave Knockles, the ad industry is mocked and belittled in a way that has the ring of truth. One suspects Knockles really is out there, fighting a losing battle against his arch-nemesis, executive marketing director Roger Abbott.



Why we like it: MultiCultClassics does one thing, and does it well: highlights the glaring lack of diversity and casual racism that permeates the ad business. Link

What Happens In Media Planning

Why we like it: We've already covered these hilarious media planning GIFs.



Why we like it: AdExchanger is another specialist blog where John Ebbert and his tiny team does the chore no one else wants to do: make sense of online advertising, mostly through short interviews with the people involved.


Media Decoder

Why we like it: The New York Times' media blog gives far from comprehensive coverage of the business, but when it weighs in it usually sets the agenda for the news cycle.


Joe La Pompe

Why we like it: Everyone likes drama and Joe La Pompe is built around causing drama. The concept is simple: find copycats. Joe La Pompe will post the original ad and the alleged offender along with relevant agency credits, like this. Quite simply -- this is the blog everyone wants to read and no one wants to be on.



Why we like: Adland is the old blog in the room, it's been around since 1996. There's a plethora of content, including a massive library of Super Bowl ads. While the content relies on submissions, host DaBitch still puts out some of the best editorials on the web.


I Believe in Advertising

Why we like it: It's simple, really simple. I Believe posts selected ads with the relevant credits. It's updated multiple times a day and is easy on the eyes. There are a lot of sites that do this, but I Believe is probably tops.


The Ad Contrarian

Why we like it: The Ad Contrarian recently celebrated its five-year anniversary and while post production has declined in from its heyday in 2008 -- Bob Hoffman, CEO of Hoffman/Lewis and author of the book by the same name, still produces interesting and unvarnished content, particularly on running a small agency.


Gods of Advertising

Why we like it: Gyro San Francisco executive creative director Steffan Postaer's Gods of Advertising is blunt, amusing and easy-to-understand -- see his thoughts on corruption among the judges at Cannes. You'll never have to force yourself to read it.



Why we like it: Tim Nudd is the dean of the ad blogosphere. His Adweek blog sets the standard and he (probably) has one the largest readerships in the business. It's focused mostly on new creative.



Why we like it: Steve Hall's blog favour quantity over quality. If new work is breaking, it's highly likely Adrants has it.



Why we like it: Mark Duffy's Copyranter originally appeared as a standalone blog, but now calls BuzzFeed its home. Duffy's abrasive character aside, he's pretty good at identifying viral content.



Why we like it: George Parker's AdScam covers the ad world from the point of view of someone who lived through the golden years of drink and drugs, and is sorry to see them go. Very blunt, funny, and grumpy.


Mashable Advertising

Why we like it: The biggest and most useful difference between Mashable and other mainstream ad news blogs is its narrow and obsessive focus on social media.



Why we like it: It's exhaustive. If you want to know who is getting hired, where layoffs are taking place, or who is recently mourning the loss of a big account-- AgencySpy is the place to go.


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