The 25 Most Influential Ad Execs On Twitter

Gini DietrichGini Dietrich is the 11th most influential ad exec on Twitter.

When we asked our friends at PeekAnalytics to tell us who the most influential ad execs on Twitter are, we expected to get back a list of the usual suspects. You know, the most famous CEOs at the biggest agencies, plus Seth Godin, Lee Clow’s Beard, and perhaps KBS+’s Lori Senecal, who once bought promoted tweets for herself.

In fact, none of the huge names of advertising are influential on Twitter, according to PeekAnalytics. The company ranked our Twitterers by “social pull” as opposed to mere total followers. Social pull is a “metric which takes into account not only the quantity of each audience’s connections across 60 social networking sites, but also how active and connected, and therefore influential, those connections are.”

One of the names on our list has an amazing 313,000 followers. Most have more than 10,000, with many in the mid five figures.

We learned that to be successful on Twitter as an ad exec, you have to be positive and upbeat. No Debbie Downers here.

The way to get retweeted is to give advice, and offer a lot of aphorisms about success in business.

The medium also lends itself to specialists like John Sonnhalter. He has nearly 14,000 followers on Twitter but few on Madison Avenue will recognise his name — he specialises in ads and sales for the construction business.

25. Dave Kerpen, CEO of Likeable Media, a social media agency that counts GE as a client.

Social Pull: 406

Followers: 55,570

Typical tweet: 'Turning A Job That Sucked Into Something Incredible - Business Tips from @Mixergy http://bit.ly/1bios2l' (Kerpen's tweets tend to be career tips.)

24. Jeffrey Zeldman of Happy Cog, a design agency that has MTV and Zappos as a client.

Social Pull: 409

Followers: 313,152

Typical tweet: 'What knitting was to our grandmothers, unbuggering iCloud is in our time.' (Zeldman's tweets tend to be personal, stream of consciousness stuff.)

23. Bruce Terkel of Turkel Brands, a branding agency for Miami travel and tourism clients.

22. Mitch Joel, president of Twist Image, a digital marketing agency that has Walmart and TD Bank as clients.

21. James Andrews, CEO of Socialpeople.tv, a social media agency that has Nike and Red Bull as clients.

19. Pablo Hernandez O'Hagan, CEO of the Ingenia Group, a digital ad agency based in Mexico City and New York that has Diageo and Visa as clients.

18. Steven De Costa, executive director at Link Digital, an Australian digital agency.

17. Stephanie Agresta, global director of digital at MSL Group, the fourth largest PR agency network in the world.

16. Michael Brito, SVP social business strategy at EdelmanDigital, whose clients include Johnnie Walker and Cars.com.

15. Jonny Longden, director of analytics at R/GA, a digital ad agency whose clients include Nike and Verizon.

14. Aaron Strout, social commerce lead, W20 Group, parent company of WCG, BrewLife, Twist Marketing and W20 Ventures.

13. David Armano, managing director of Edelman Digital Chicago. He also writes the Logic+Emotion blog.

Social Pull: 578

Followers: 60,661

Typical tweet: '(Great headline) Design, And Insecurity, Is Back At Apple http://bit.ly/13z6F5y'

12. Matt Dickman, SVP, Digital Strategy & Director, Social Business North America at MSLGroup.

11. Gini Dietrich, CEO at Arment Dietrich, writer of the SpinSucks.com blog and an eponymous YouTube channel of advice for PR people.

10. Matt Singley, founder of Singley + Mackie, a digital agency whose clients include Microsoft and EA.

9. Jeremy Goldman, founder of the Firebrand Group, a brand engagement consultancy whose clients include Unilever.

8. John Sonnhalter, founder of Sonnhalter, a marketing communications firm for the construction and industrial markets.

7. Steve Rubel, chief content strategist for Edelman.

6. Seth Simonds, social innovation director at Mullen, an ad agency whose clients include Google and JetBlue.

5. Cameron Gawley, cofounder at Buzzshift, a digital strategy agency.

4. William Chamberlain, content producer/director of social media at Experian Interactive.

3. Danny Devriendt, managing director, Universal McCann Belgium.

2. Myles Bristowe, CMO of CommCreative, a lead generation marketing agency with a focus on ROI. His clients include GE Healthcare Financial Services and John Hancock.

1. Jeff Barrett, CEO at Status Creative, a media content and PR agency. He is also a columnist for Mashable.

Social Pull: 1,351

Followers: 93,547

Typical tweet: 'That was an uncomfortable 30 seconds with Miss Utah. #ThatsWhatISaid #missusa2013'

SC created the YouTube video, 'Kids tasting ice cream for the first time,' for the Moose Tracks ice cream company. It's been seen by half a million people.

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