These Were The 10 Most Liked Facebook Brand Posts In July

skittles facebook like

Photo: Skittles Facebook Screengrab

Brands are constantly scrambling to be seen as the most innovative and influential social media players, launching various campaigns to inspire user participation.But research from Track Social, an analytics firm that monitors 10,000 brands social media activity in real time, shows that sometimes its the simplest posts that get the most likes.

Click here to see the top posts>
“The July news cycle may have been all about Olympic spirit, heat waves and 4th of July national pride, but you wouldn’t know it judging from the most Liked posts by Brands on Facebook,” Track Social wrote on its blog.

Rather than flashy campaigns, it was Disney’s posts that played off nostalgia or the Yankee’s typical quip about the Red Socks that got hundreds of thousands of likes.

Considering that a consumer’s post on Panera about a staff member giving his sick grandmother a free cup of her favourite (albeit out of season) bowl of clam chowder got half a million likes earlier this month, this shouldn’t be a complete surprise.

10. Disney: 164,653 Likes

9. The New York Yankees: 166,580 Likes

8. Skittles: 170,043 Likes

7. Los Angeles Lakers: 187,721 Likes

6. The New York Yankees: 194,132 Likes

5. Walmart: 197,835 Likes

4. Disney: 250,320 Likes

3. T.D. Jakes Ministries: 340,106 Likes

2. Disney: 256,639 Likes

1. UPS: 878,313 Likes

Check out how much money top brands spent on their famous logos>
(You'll be surprised by which ones were free).

NOW WATCH: Briefing videos

Business Insider Emails & Alerts

Site highlights each day to your inbox.

Follow Business Insider Australia on Facebook, Twitter, LinkedIn, and Instagram.