The Internet and mobile tech may be the future of advertising, but right now television still reigns supreme. Big brands like Proctor & Gamble, AT&T and General Motors spend billions on TV spots each year.
How is that possible? A single spot on primetime TV is very, very expensive. If you wanted your brand’s message broadcast to the millions of American Idol viewers last Spring, you’d have dished out between $468,000 and $502,900 for just 30 seconds of airtime.
The folks at AdAge recently put together its annual chart that shows how much a single, 30-second commercial costs to run on the most popular primetime network TV shows this season.
Here are the 15 most expensive this fall. FOX leads the way with six of the shows, but NBC holds the #1 spot.
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