The 50 most attractive employers for business students around the world

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Google CEO Sundar Pichai speaks during a developers conference. REUTERS/Stephen Lam
  • Employer branding company Universum just released this year’s World’s Most Attractive Employers.
  • For the 12th annual ranking, Universum surveyed students from the 12 biggest economies to find out what kind of employers they would like to work for upon graduation.
  • Find out which employers business students across the globe aspire to work for.
  • Visit Business Insider’s homepage for more stories.

Business students around the world are looking to work at innovative tech companies and automakers in addition to banking companies and consulting firms.

Employer branding company Universum just released its annual World’s Most Attractive Employers ranking. This is the 12th year that Universum surveyed students from the 12 countries with the biggest economies to find out what kind of employers they would like to work for upon graduation.

The company asked nearly 109,000 business students what companies and organisations they think are the most attractive employers. To do this, Universum asked students to name up to five of their ideal employers. Per Universum, companies must be listed and ranked among the most attractive employers in at least six of the 12 countries to be considered for this global ranking. The results were weighted based on the country’s gross domestic product.

Google was the most attractive employer for business students, as it was last year. However, this year’s ranking shows business students are also interested in working for companies outside traditional professional services and consulting firms. This includes well-known automakers like BMW Group and Toyota.

Business students also are seeking to work for employers that offer high future earnings and a friendly work environment.

It is important to note that polling conducted by Universum took place between October and April, with the majority of polling ending in February or March. Therefore, the effects of the coronavirus pandemic on these companies and students’ opinions are not clearly represented in the ranking.

Read on to see the most attractive employers for business students in the 12 largest economies.


50. Heineken

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Glasses of Heineken beer are seen at a restaurant in Hanoi Reuters

Rank in 2019: 46

Change in rank, 2019-2020: Down 4


49. General Motors

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Rank in 2019: 49

Change in rank, 2019-2020: No change


48. UBS

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Logo of Swiss bank UBS is seen in Basel Reuters

Rank in 2019: 45

Change in rank, 2019-2020: Down 3


47. Credit Suisse

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Logo of Swiss bank Credit Suisse is seen in Basel Reuters

Rank in 2019: 39

Change in rank, 2019-2020: Down 8


46. AB InBev

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The logo of AB InBev outside the brewer’s headquarters in Leuven Reuters

Rank in 2019: 42

Change in rank, 2019-2020: Down 4


45. Ford Motor Company

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Rank in 2019: 47

Change in rank, 2019-2020: Up 2


44. Huawei

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Huawei logo at Huawei Technologies France in Boulogne-Billancourt Reuters

Rank in 2019: 48

Change in rank, 2019-2020: Up 4


43. Samsung

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The logo of Samsung Electronics is seen at its office building in Seoul Reuters

Rank in 2019: 41

Change in rank, 2019-2020: Down 2


42. Grant Thornton

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Grant Thornton logo seen near the main entrance to Grant Thornton’s Headquarters in Dublin. Photo by Artur Widak/NurPhoto via Getty Images

Rank in 2019: 37

Change in rank, 2019-2020: Down 5


41. Dell

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Rank in 2019: 43

Change in rank, 2019-2020: Up 2


40. Volkswagen Group

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Rank in 2019: 44

Change in rank, 2019-2020: Up 4


39. Intel

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Rank in 2019: 40

Change in rank, 2019-2020: Up 1


38. Barclays

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A Barclays bank office is seen at Canary Wharf in London Reuters

Rank in 2019: 33

Change in rank, 2019-2020: Down 5


37. Toyota

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Rank in 2019: 38

Change in rank, 2019-2020: Up 1


36. HSBC

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The HSBC bank is seen in the financial district of Canary Wharf Reuters

Rank in 2019: 35

Change in rank, 2019-2020: Down 1


35. Nestlé

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Nestlé logo is pictured on the door of the supermarket of Nestlé headquarters in Vevey Reuters

Rank in 2019: 34

Change in rank, 2019-2020: Down 1


34. Citi

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Rank in 2019: 27

Change in rank, 2019-2020: Down 7


33. Facebook

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Facebook logos Reuters

Rank in 2019: 32

Change in rank, 2019-2020: Down 1


32. PepsiCo

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Rank in 2019: 31

Change in rank, 2019-2020: Down 1


31. Deutsche Bank

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A Frankfurt branch of Deutsche Bank pictured in 2015. Frank Rumpenhorst/picture alliance via Getty Images

Rank in 2019: 24

Change in rank, 2019-2020: Down 7


30. H&M

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Rank in 2019: N/A

Change in rank, 2019-2020: N/A


29. Accenture

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Accenture office. JUSSI NUKARI /Staff/Getty Images

Rank in 2019: 28

Change in rank, 2019-2020: Down 1


28. Daimler/Mercedes-Benz

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Rank in 2019: 36

Change in rank, 2019-2020: Up 8


27. Unilever

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Unilever headquarters in Rotterdam Reuters

Rank in 2019: 30

Change in rank, 2019-2020: Up 3


26. Johnson & Johnson

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Rank in 2019: 26

Change in rank, 2019-2020: No change


25. Bain & Company

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Bain & Company office in Boston Rick Friedman/Getty Images

Rank in 2019: 23

Change in rank, 2019-2020: Down 2


24. IBM

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Rank in 2019: 21

Change in rank, 2019-2020: Down 3


23. IKEA

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Rank in 2019: 25

Change in rank, 2019-2020: Up 2


22. Bank of America

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Rank in 2019: 20

Change in rank, 2019-2020: Down 2


21. Sony

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Sony Corp’s President and Chief Executive Officer Kenichiro Yoshida attends a news conference on their business plan at the company’s headquarters in Tokyo, Japan, on May 22, 2018. Toru Hanai/Reuters

Rank in 2019: 22

Change in rank, 2019-2020: Up 1


20. LVMH Moët Hennessy Louis Vuitton

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Rank in 2019: 29

Change in rank, 2019-2020: Up 9


19. The Coca-Cola Company

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Rank in 2019: 19

Change in rank, 2019-2020: No change


18. Procter & Gamble

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Rank in 2019: 18

Change in rank, 2019-2020: No change


17. Adidas

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Adidas SOPA Images/Getty

Rank in 2019: 15

Change in rank, 2019-2020: Down 2


16. BMW Group

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Rank in 2019: 17

Change in rank, 2019-2020: Up 1


15. Morgan Stanley

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Morgan Stanley Lars Niki/Getty

Rank in 2019: 14

Change in rank, 2019-2020: Down 1


14. The Boston Consulting Group

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The Amsterdam office of the Boston Consulting Group in 2011. ictor/Getty Images

Rank in 2019: 13

Change in rank, 2019-2020: Down 1


13. Nike

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Rank in 2019: 16

Change in rank, 2019-2020: Up 3


12. KPMG

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Rank in 2019: 6

Change in rank, 2019-2020: Down 6


11. McKinsey & Company

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Rank in 2019: 10

Change in rank, 2019-2020: Down 1


10. L’Oréal Group

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Rank in 2019: 12

Change in rank, 2019-2020: Up 2


9. JPMorgan

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Rank in 2019: 9

Change in rank, 2019-2020: No change


8. PwC

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Rank in 2019: 3

Change in rank, 2019-2020: Down 5


7. Ernst & Young

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Rank in 2019: 2

Change in rank, 2019-2020: Down 5


6. Goldman Sachs

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Rank in 2019: 7

Change in rank, 2019-2020: Up 1


5. Deloitte

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Rank in 2019: 4

Change in rank, 2019-2020: Down 1


4. Amazon

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Rank in 2019: 11

Change in rank, 2019-2020: Up 7


3. Microsoft

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Rank in 2019: 8

Change in rank, 2019-2020: Up 5


2. Apple

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Rank in 2019: 5

Change in rank, 2019-2020: Up 3


1. Google

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Rank in 2019: 1

Change in rank, 2019-2020: No change