Photo: Morgan Stanley
Morgan Stanley’s North America autos team led by Adam Jonas is optimistic about the U.S. auto market in 2013.”Together with Sandy replacement, fleet restocking and a housing led credit expansion, this should drive the SAAR higher to 16 mm in 2013,” he wrote in a note recently. This compares to 14.5 mm in 2012.
This week, Jonas’ team published its massive 98-slide US Auto Product Guidebook, one of the most comprehensive reviews of the U.S. auto market we have ever seen.
We pulled the 11 most crucial charts. They show us which models are hot, which ones are in short supply, and which ones have the highest costs of ownership.
Thanks to Morgan Stanley for giving us permission to feature these charts.
The Chevy Silverado comes with plenty of incentives to move the cars of the lots. The Toyota Prius sells itself.
Here's a map of some of the data we just saw. Kia Optima sales are way up despite lack of incentives.
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