What are people doing with their mobile Web subscriptions? Goofing off on Facebook and Twitter, obviously.
More than 60% of mobile Web pageviews are to social networking sites, according to mobile metrics startup GroundTruth, a new firm that analyses anonymous data contributed directly by U.S. carriers.
This makes sense, but we’d add one caveat: Social networking sites are probably more pageview-intense than average sites, given all the photo albums and profile pages to peruse. But we’d imagine a “time spent” chart would look pretty similar.
By the way, mobile-specific social networking sites are more popular on the mobile Web than you think. For instance, Mocospace is the no. 4 overall mobile site, according to GroundTruth. (MySpace and Facebook are nos. 1 and 2.)