More And More People Are Reading E-Books

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E-books continue to gain popularity among American readers, according to a new report from the Pew Research centre. On any given day, 15 per cent of adult readers will be reading an e-book, up from 4 per cent in June 2010. Overall, 21 per cent of Americans read an e-book in the past year as of February, up from 17 per cent in December.

Furthermore, E-reader and tablet owners are more frequent readers than the general population; 28 per cent read more than 21 books in the past year versus 17 per cent for the general population. Unsurprisingly, e-reader owners are also more likely to buy books—it is a bit difficult to borrow an e-book.  

E-books are good for the publishing industry and reading in general. With tablet sales expected to surge over the next few years, e-books will only continue to gain in popularity and disrupt traditional reading habits.

Click here to read our tablet market forecast →

Click here to read our note on Kindle Economics →

Photo: Pew Research centre

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