More on The New AOL: Tacoda Not a "Me-Too" Acquisition


JupiterResearch analyst Emily Riley scoffs at those who dismiss AOL’s Tacoda acquisition as a lame attempt to “catch up” with the rest of the industry.  She cites other clever AOL company buys–Lightning Cast and Third Screen Media–as evidence of the company’s resurgence, and agrees with insiders that Tacoda’s high-end CPM site network will be an excellent compliment to’s low-end CPA business.  The ubiquitous Riley also waves away rumours that Tacoda and will have nothing to do with each other.

So, take that, you anti-AOL snobs.

Related: Snickering At AOL is So Yesterday.  Turnaround in Full Swing

NOW WATCH: Tech Insider videos

Want to read a more in-depth view on the trends influencing Australian business and the global economy? BI / Research is designed to help executives and industry leaders understand the major challenges and opportunities for industry, technology, strategy and the economy in the future. Sign up for free at

Tagged In

aol sai-us time warner