Americans now spend about 23 per cent of their entire online lives inside Facebook or other social media, according to a social media report from Nielsen, the market and audience research company. That adds up to a staggering 53.5 billion minutes per month that the nation spends writing status updates and clicking through pictures of their ex-girlfriends and boyfriends.
Blogger, Tumblr, Twitter and LinkedIn trail far behind The Social Network when it comes to time spent, Nielsen says. Here’s the chart (click to enlarge):
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Disclosure: The author owns Facebook stock.
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