Montauk Monster Mystery Not Solved, Web Sites Rejoice

No one knows what the Montauk Monster is — a dead raccoon, a viral marketing ploy, whatever — but it’s definitely found an audience.

Hitwise says “montauk monster” and “monster of montauk” were two of the top 10 fastest-growing Web search terms last week — no. 2 and no. 8, respectively. The only faster-moving search term was “earthquake” — the monster beat “cuil,” “big brother 10,” “comcast,” etc.

Meanwhile, Gawker’s first post on the beast from last Tuesday has blown past 1.3 million pageviews, which, at Gawker’s $5-per-1,000-views July pay rate, has scored writer Richard Lawson a cool $6,500. It also helped site owner Nick Denton rack up a new monthly record.

See Also:
Gawker’s Nick Denton To LA Times: I Scoff At Your Puny Web Site
How Your Blog Sausage Gets Made
People.com: Gawker, Bloggers Won’t Kill Us Because Our News Is True-er

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