An anti-gay group launched a campaign against J.C. Penney’s decision to hire Ellen DeGeneres as the spokesperson for their new, hipper “Fair & Square” campaign.
Conservative group, One Million mums, a project of the American Family Association (AFA), called for the firing of DeGeneres on their site, suggesting teh daytime talk show host is not “neutral in the culture war.”
The group asked supporters to call their local JC Penney to complain about the hiring of DeGeneres and posted the following:
“Funny that JC Penney thinks hiring an open homosexual spokesperson will help their business when most of their customers are traditional families. More sales will be lost than gained unless they replace their spokesperson quickly.”
JCP immediately backed their choice via an email to Reuters:
“jcpenney stands by its partnership with Ellen DeGeneres.”
Penney isn’t the only group to stand behind Ellen. GLAAD (Gay & Lesbian Alliance Against Defamation) launched a “Stand Up For Ellen” website urging fans to sign a petition and inform their Penney’s stores they made the right decision.
The petition already has over 35,000 signatures.
Fans have also taken to Twitter with the hashtag #StandUpForEllen.
JCP’s recent partnership with Ellen is part of a comprehensive relaunch of the store that began this month.