Hipster Notebook Company Moleskine Is Planning On An IPO

Moleskine Evernote notebook

Photo: Evernote

There’s a business that’s making millions off of taking notes that’s ready to go public.No, it’s not Evernote.

You know those ubiquitous black notebooks—the ones some wags call a “hipster PDA“?

They’re made by Moleskine, an Italian company. Moleskine is relatively young, having gotten started in 1997, and it’s backed by some savvy investors, including Index Ventures, the venture-capital firm behind Skype, Dropbox, and Path. 

Moleskine has some digital savvy, despite the whole pen-and-paper thing.

Evernote and Moleskine announced a “smart notebook” today, with versions priced at $24.95 and $29.95, and new features of Evernote’s digital note-taking software designed to capture information from the notebooks’ pages.

Like a tech company, Moleskine is planning to go public, with an IPO set for the Milan stock market later this year.

The company’s revenues grew from $100 million in 2006 to $250 million in 2010. No one has measured its market share of the analogue PDA market, but we bet it’s big.

NOW WATCH: Tech Insider videos

Want to read a more in-depth view on the trends influencing Australian business and the global economy? BI / Research is designed to help executives and industry leaders understand the major challenges and opportunities for industry, technology, strategy and the economy in the future. Sign up for free at research.businessinsider.com.au.