Luxury goods retailer LVMH is shutting its online retail store, the Moet Hennessy Collection, at the end of the month.
The site, which sells everything from prestige champagnes such as Krug, Dom Perignon, Moet & Chandon and Veuve Clicquot, to Cloudy Bay and Cape Mentelle wines, Ardbeg whiskey, Belvedere vodka and of course Hennessy cognac, will close on April 28 according to Drinks Bulletin.
It’s the second closure on an alcohol e-commerce site in a month after German supermarket giant Aldi shut its online alcohol store before Easter. Both the Moet Hennessy and Aldi sites lasted just two years.
Drinks Bulletin reports that retailers saw the Moet Hennessy site as competition when it launched and threatened to destock their products.
Moet Hennessy managing director Andrew McLaren told the website it was unrelated to the backlash from wholesale customers and “comes back to the fact that it’s a global decision around how we evolve our brand in the digital space”.
Moet Hennessy’s e-commerce division will focus on the digital customer experience following the closure.
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