We already knew that smartphone owners were about four times as likely to use the Web on their phones as people with “dumb” phones.
What we didn’t know: What they were looking at. Turns out, they really like Craigslist!
U.S. mobile subscribers with smartphones — Palm (PALM), Symbian, and Windows Mobile (MSFT) — spend an average 4 hours, 38 minutes per month browsing the mobile Web, according to research firm M:Metrics.
What are they looking at? Used couches and ‘casual encounters’. Mobile surfers spend an average of 1 hour, 39 minutes at Craigslist.org (SAI 25 #3), more than any other site; eBay (EBAY) came in second at 1 hour, 26 minutes.
Also doing well: Social networking sites. News Corp.’s (NWS) MySpace got an average 1 hour, 25 minutes of attention, and Facebook (SAI 25 #1) got an average 1 hour, 24 minutes. (This, by the way, affirms our prediction that MySpace and Facebook will be the most popular mobile social networking sites — not mobile-only services like Loopt.)