Video advertising on smartphones and tablets is growing three times faster than video ads on computers

Mobile will by far be the biggest driver of digital-video ad spend over the next few years.

Mobile video ad revenue will grow more than 3x faster than desktop through 2020.

Why is digital video growing so quickly? Consider:

  • Conventional display advertising is shifting to video.
  • Media time is migrating to mobile
  • Video is a familiar and effective format for brand advertising

In all-new in-depth research from BI Intelligence, we dig into the rise of digital video and find that overall US digital-video advertising revenue will top nearly $US5 billion this year, and grow at a five-year compound annual growth rate (CAGR) of 21.9%. Total revenue will reach $US13.3 billion by year-end 2020, according to BI Intelligence estimates based on historical data from the Interactive Advertising Bureau (IAB).

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Here are some of the other key takeaways from the report:

The report is full of charts, data, and case studies that can easily be downloaded and put to use.

In full, the report:

To access the full report from BI Intelligence, sign up for a 14-day trial here. Members also gain access to new in-depth reports, hundreds of charts and datasets, as well as daily newsletters on the digital industry.

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