Mobile Advertising Is Outstripping Growth In TV, Radio, And All Digital Ad Mediums, Many Times Over

Increased spending on mobile, social media, and digital video will propel U.S. digital advertising revenue to nearly $US50 billion this year, with this number reaching $US82.7 billion in 2018, according to an updated BI Intelligence forecast.

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The huge growth in mobile and social spending are the result of advertisers chasing eyeballs, as audiences migrate their media consumption to mobile devices and apps, with social apps as a leading time-spend bucket.

Our media spend forecast — including detailed forecasts for each medium and sub-categories within each — is only available to BI Intelligence subscribers.

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