Retailers Are Driving Huge Increases In Mobile Shopping And Buying -- This Is How

Mobile commerce is exploding. On Black Friday this past year, sales on mobile devices accounted for more than 20% of U.S. e-commerce spending. Traffic from mobile was even bigger, accounting for almost 40% of total online shopping visits that day.

The biggest reason for this huge uptick in mobile commerce is the sheer number of people now equipped with smartphones and tablets. But there are some important ways retailers are also driving and harnessing the mobile commerce boom.

In a recent report from BI Intelligence, we examine the main reasons why mobile commerce is exploding, and analyse the new mobile merchandising trends contributing to this growth.

Access The Full Report By Signing Up For A Free Trial Today >>

Here are some of the key trends underlying the mobile commerce boom:

In full the report:

To access BI Intelligence’s full report on Mobile Commerce, sign up for a free trial subscription here.

NOW WATCH: Tech Insider videos

Want to read a more in-depth view on the trends influencing Australian business and the global economy? BI / Research is designed to help executives and industry leaders understand the major challenges and opportunities for industry, technology, strategy and the economy in the future. Sign up for free at