Mobile In Brazil, India And China -- Tracking The Next Massive Growth Wave In Smartphones


Many emerging markets are already mobile-first economies where mobile phones are more ubiquitous than either land-line telephones, PCs, or fixed Internet connections.

Mobile statistics are specifically impressive in the BRICs — Brazil, Russia, India, China. China is poised to overtake the United States as the world’s largest smartphone market, and new Chinese app data suggest it has already done so.

In a recent report, BI Intelligence interviews a half-dozen mobile industry leaders and entrepreneurs on opportunities in the BRICs, breaks down how mobile-focused companies can pursue those opportunities, analyses key mobile statistics (smartphones, app downloads, app revenue) from the BRIC countries, isolates and analyses the four lessons that are essential to any mobile project in these markets, and looks at a case study of a successful music streaming service focused on Indian and Bollywood music.

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Here’s an overview of the 4 essentials to mobile projects in BRIC countries:

In full, the special report:

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