Here Are Some Of The Biggest Successes In Mobile Gamification

Gamification, or the use of game elements to promote desired behaviours among customers and employees, has been a popular business strategy for decades. Loyalty programs, cereal box prizes, employee-of-the-month schemes, hidden tokens within video games and applications — these are all examples.

But the always-on mobile age has vastly expanded opportunities for gamification. Integration with social networks means these experiences are shared. A smartphone-carrying employee or consumer might be drawn into a gamified experience any time, wherever they are.

Gamification represents the fusion of four trends: the explosion of social media usage, the mobile revolution, the rise of big data, and the emergence of wearable computing. Already, marketers, enterprises, and even governments are using gamification to achieve and expand their goals.

In a new report from BI Intelligence on mobile gamification, we look at the overall market for gamification tools and applications, analyse the elements that are critical to a winning gamification strategy, review some of the top vendors, look at the typology of mobile gamification uses, and detail how to quantify the impact of gamification tactics.

Subscribers to our service also gain access to over 100 in-depth reports on the mobile and social media industries, receive daily charts and data, and can search hundreds of graphics, charts and datasets for use in their own research and presentations.

Access The Full Report And Gamification Datasets By Signing Up For A Free Trial Today >>


Here’s an overview of the state of mobile gamification:

In full, the report:

To access BI Intelligence’s full report and datasets on Mobile Gamification, sign up for a free trial subscription here.

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