Mobile Games Will Have 'Avatar Blockbuster' On App Store

By Ben Strauss

The long standing gaming concern over mobile games is that they are cheap to produce and lack the depth that is seen in titles on consoles and PC.  Today, however, that idea is rapidly changing and Epic Games is more than willing to look into the value that mobile provides. 

With a successful title running Unreal on iOS, it is only a matter of time before a major blockbuster shows up for mobile gaming.  Epic VP Mark Rein sees the current mobile climate not as a barrier, but as an opportunity.

“As better quality mobile devices come through, developers will make better quality games,” he said to Develop.  “A lot of mobile phone games are small experiences right now, but we will see the ‘Avatar’ of App Store games eventually, and that game will be equally as relevant to the industry as the triple-A games, games like Bulletstorm, that we see today.”

While developers such as Nintendo continue to believe that game development is ‘drowning’ in a sea of ‘cheap games,’ Epic believes that the “whole issue is temporary.”

“Look, about the whole issue of app stores flooded with cheap games that keep the others from being noticed, sure, there is a problem there.”

“But eventually we’ll bust out of the idea that the App Store will be the only place iPhone developers can promote their games and tell customers what’s going on.”

“You’ll eventually see iOS games being marketed outside of the App Store, the way retail games are advertised, and people will buy them because they’re interested – not because a developer has found a trick to be number one in the charts for a single week.”

Epic Games is out to raise the stakes and show that gaming can be successful on a mobile platform.  To do that, the objective is to increase quality.

“Our goal is to be about the higher quality experiences, and when people see those higher quality experiences, they will gravitate towards that and less so much on the more trivial games.”

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