How Mobile Coupons Are Driving An Explosion In Mobile Commerce

As recently as late 2010, mobile commerce was only 3% of e-commerce. By the end of last year’s holiday shopping season, that number had risen to 11%, according to comScore. That’s approximately $US18.6 billion in consumer spending – and that doesn’t even include travel-related purchases, which comScore counts separately.

New mobile merchandising trends — merchandising being the art of selling people products they didn’t know they wanted — like mobile catalogues and coupons are helping to drive this explosion.

Thanks in part to this new ecosystem of retail and shopping apps, mobile-generated retail spend could rise to 15% of retail e-commerce by the end of this year.

In a recent report from BI Intelligence, we examine the main reasons why mobile commerce is exploding, dig deeper into the numbers underpinning the explosive growth, and analyse the new mobile merchandising trends — like mobile catalogues and coupons – that are contributing to this growth.

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Here’s a brief overview of why retailers and brands are offering mobile coupons:

In full, BI Intelligence’s report on Mobile Commerce:

To access BI Intelligence’s full reports on Mobile Commerce, sign up for a free trial subscription here.

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