We’ve reached a tipping point in how consumers access e-commerce sites. Nearly 25% of e-commerce site visits in the U.S. during the first quarter of 2014 came from smartphones, up from approximately 18% for the whole year 2013, according to data from Custora, compiled by BI Intelligence in the chart below.
Tablet-wielding consumers are driving more traffic to e-commerce sites as well. Twelve per cent of e-commerce site traffic in the first quarter came from tablets, compared to just 9% for the year 2013.
As a result, the share of e-commerce shopping traffic from PCs has declined dramatically in recent months.
In full, the presentation:
- Includes statistics about how many retail stores will close over the next few years, and demonstrates how quickly e-commerce is growing compared to physical retail.
- Identifies the drivers of this shift, including the ubiquity of mobile devices, new payment technology, and same-day delivery services.
- Names the e-commerce companies that are disrupting legacy retailers, and which retail categories (clothing, furniture, food, etc.) are experiencing the most dramatic shift.