The business of mobile applications is exploding, driven by the growth of smartphones like the iPhone and Android handsets.Nielsen took a long look at the app market, and compiled a great overview filled with handy charts. A few key take aways:
- Gaming is the biggest category of mobile applications.
- Facebook is the most popular individual app.
- Free apps actually lead to sales.
- Advertising in mobile apps is good for Google because people search for more information about a brand they see in an app.