Mobile And Social Are Gaining As Channels For Watching Sports Content

TV is still the most popular medium for watching sports content in the U.S., but mobile devices and social networks are gaining traction with sports fans, according to a joint survey by Sporting News Media, Kantar Media Sports, and SportBusiness Group.

BI Intelligence has prepared the chart below to highlight how the way people are watching sports has changed over the past few years.

  • 96% of the survey’s respondents said the they consumed sports content through TV, consistent with prior years when the survey was conducted.
  • Just over two-fifths of respondents watched sports content through a mobile device, up from 35% in the previous year.
  • More than one-third of respondents consumed sports content through social media, up a considerable 10 percentage points from 25% in 2013.

BI Intelligence is a subscription research service from Business Insider. Sign up to access all our reports, industry news coverage, and downloadable charts.

NOW WATCH: Tech Insider videos

Want to read a more in-depth view on the trends influencing Australian business and the global economy? BI / Research is designed to help executives and industry leaders understand the major challenges and opportunities for industry, technology, strategy and the economy in the future. Sign up for free at