Why It's So Ridiculously Hard For Mobile Advertisers To Reach Teenagers

The millennial generation has grown up with smartphones practically attached to their hands for all of their adult lives.

During last month’s Mobile Advertising Conference, Jason Wagenheim of Teen Vogue told us that people aren’t multitasking these days — they’re “hypertasking” now.

If you can’t catch a millennial’s attention within several seconds, then you’ve already lost them. 

Find out why it’s so difficult to reach millennials below:

Produced by Kamelia Angelova, William Wei, & Robert Libetti

And Don’t Miss…

How 1-800-Flowers Is Taking Over Your Phone

How The Weather Channel Makes So Much Money

This $700 Million Company Thinks Advertising On Facebook Is Working ‘Extremely Well’

Business Insider Emails & Alerts

Site highlights each day to your inbox.

Follow Business Insider Australia on Facebook, Twitter, LinkedIn, and Instagram.