Is this the year mobile ads start to take off in the U.S.? eMarketer thinks so. U.S. mobile advertising is expected to double in 2008 to $1.7 billion, and then grow to $6.5 billion by 2012.
But the real growth story for this market is abroad. eMarketer expects the global mobile ad spending to grow from $2.7 billion in 2007 to $19.1 billion in 2012, driven by Asia-Pacific markets. The driver? Text-message advertising in countries without 3G networks like China and India.
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