With the baseball season starting in a week, Major League Baseball has launched the 2009 edition of its excellent At Bat app for Apple’s (AAPL) iPhone and iPod touch. In addition to live scores, game tracking, and in-game video highlights, this year’s edition includes live in-game audio. This means you’ll be able to listen to home and away radio broadcasts over wi-fi or 3G. (See ya, XM!)
We expect the app to sell well; while other sports apps exist, none offers At Bat’s in-game video and live audio features.
At $9.99, it’s one of the most expensive app launches we’ve seen in a while. In the last two months of our paid iPhone app surveys, we haven’t found a $9.99 app in the top 100 list. But for any serious baseball fan — the audience MLB is aiming for — it is worth it.
Baseball is also working on a similar edition of the service for RIM (RIMM) BlackBerry devices, which we expect to launch before the season starts.
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