Major League Baseball’s At Bat iPhone app is a hit — and a money maker.
The league tells us it’s sold 130,000 copies of the $10 app so far this year. That translates to about $1.3 million in gross revenue. After Apple’s 30% cut, MLB’s take is about $910,000 so far — with five months left in the season. (iPhone and iPod touch owners have also downloaded about 220,000 copies of the free At Bat Lite.)
That’s pretty good: While MLB has to invest some resources to develop the app, it’s also repurposing a lot of products and content that it’s already making for its Web and mobile sites, such as in-game video highlights, live game audio, and its Gameday in-game updates. Later this year, the league may include live video streaming in the app.
Meanwhile, the rest of MLB’s mobile business is growing nicely, too: MLB says it’s served up 382 million pageviews to phones so far this season, up 254% from the same period last year.
And its streaming services are selling well despite the crappy economy: MLB says more than 400,000 have signed up for its live game products, including MLB.TV ($80-110/year) or Gameday Audio ($15/year), through Sunday. That’s up 46% over the same period last year.
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