One interesting bit worth pulling out from our Q&A with Major League Baseball Advanced Media CEO Bob Bowman: MLB’s popular ‘At Bat’ iPhone app could have live streaming video this year, thanks to a new streaming tool Apple (AAPL) is building into the next version of its iPhone software.
iPhone 3.0 will launch this summer, and “We would love to do live games on the iPhone,” Bowman tells us. “If there were a heaven,” the feature could launch in midseason, say, around July or August.
Because the live video will be experimental — and might only work via wi-fi, like NCAA’s live iPhone March Madness games — MLB probably wouldn’t charge extra for it. Instead, the league might stream a live game or two for free each day and keep the app at its current $9.99 level. “I think people would watch,” Bowman says. “A whole game? Probably not. But 10 minutes?”
At Bat is currently the no. 3 app in Apple’s iPhone store, and is one of two $9.99 apps in the top 100. (New York Times crossword puzzles app is no. 92.) This year, the app includes live game audio streaming in addition to in-game video highlights and live game tracking tools.
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