What do Major League Baseball, wrestling’s WWE Network, Glenn Beck’s TheBlaze TV, and HBO’s new streaming service all have in common?
The video for all of these services is handled out of an old cookie factory on the west side of Manhattan.
MLB Advanced Media, also known as MLBAM, is Major League Baseball’s technology division. It was started in 2005 to run the websites of MLB teams, but it’s since morphed into a huge provider of digital services for many other companies.
MLBAM delivers the live video for Sony’s new live TV service, PlayStation Vue, as well as for streaming services from the PGA and ESPN.
It also has divisions that develops games and apps.
Tech Insider visited MLBAM’s growing office in Manhattan’s Chelsea neighbourhood to see how it all works earlier this summer.
Check it out:
MLB Advanced Media's (MLBAM) headquarters are located in Chelsea Market, a historic building in downtown New York.
Even the elevator is decorated with a huge baseball and two bats.
These are some of the trophies MLBAM softball teams have won.
Analysts and guests who sit here can can talk to players, reporters, and officials on the field.
The cameras are operated remotely.
The Roots, John Legend, Rihanna, Sheryl Crow, and Trey Songz, among many others, have performed here.
This is the transmission operations center. Each screen shows a different live stream handled by MLBAM.
The center can handle around 100 streaming events simultaneously.
MLBAM handles video for many different streams, including WWE Network, Glenn Beck's TheBlaze TV, HBO Now, ESPN, Sony's PlayStation Vue network, and more.
Inside the Connected Device Lab. MLBAM employees have to make sure that video works on many different devices.
If you look at the brick wall above the TV, you can see the remnants of ovens from when this building was used as a cookie factory.
This is the logging room, where a team of people watch live events and record what happens during them.
Logging creates a record of what happens during an event, like a baseball game, which makes it easier for customers to find specific moments.
An MLBAM employee watches live streams of a baseball game and logs different events, like pitches, balls, strikes, etc.
This is the MLBAM mobile department, which began in 2005 with only two employees, both of whom still work there.
Now there are roughly five or six dozen people working on the MLBAM mobile experience, including app development, design, and customer service.
MLB At Bat features baseball news, stats, video, and more.
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