The Romney campaign launched a mobile smartphone app today that will let registered users know of Mitt Romney’s vice presidential nomination first.
The app, appropriately called “Mitt’s VP,” will be the first official source of the news when Romney makes his VP selection. Some of the names rumoured to be at the top of Romney’s list include former Minnesota Gov. Tim Pawlenty, Florida Sen. Marco Rubio, Ohio Sen. Rob Portman, South Dakota Sen. John Thune, Wisconsin Rep. Paul Ryan, and former Secretary of State Condoleezza Rice.
Romney campaign digital director Zac Moffatt thinks the campaign will be able to keep the choice under wraps until it is able to send out the notification via a push message.
“It’s a commitment I’ve asked the campaign to make,” Moffatt told Business Insider. “That’s why we’re calling it the official, the first way as a campaign that we will officially provide the information. There will be nothing else that we do — no statement, nothing.”
In 2008, the Obama campaign let voters know of VP pick Joe Biden via text message. But reporters scooped the announcement by about eight hours. The push notification system will allow every user to get the announcement with minimal technical difficulty.
The app allows for quick links to follow Mitt Romney on Twitter and to donate to his campaign.
“It’s a great entry point for people to become familiar with Mitt Romney and to see what the next stages are,” Moffatt said.
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