Many voters think Mitt Romney’s campaign message is too “personally critical” of President Barack Obama, according to a new Pew Research centre survey.
In the eyes of voters, the Romney campaign has pushed a message that is more personally negative than the campaigns of the two most recent Republican nominees, John McCain and President George W. Bush. Here’s a look at the disparity:
That’s awfully close to the same percentage voters gave Democratic presidential nominee John Kerry in 2004. A major criticism of the Wall Street Journal op-ed that shredded the Romney campaign this morning is that he is campaigning much of the same way that Kerry did in 2004. The editorial board wrote that Romney needs to advocate his own vision more, rather than focusing so much on Obama’s record.
The Romney campaign thinks it can play it safe and coast to the White House by saying the economy stinks and it’s Mr. Obama’s fault. We’re on its email list and the main daily message from the campaign is that “Obama isn’t working.” Thanks, guys, but Americans already know that. What they want to hear from the challenger is some understanding of why the President’s policies aren’t working and how Mr. Romney’s policies will do better.
But by the same token, voters believe Obama is running a more negative campaign than he did four years ago. Still, he’s far behind the Romney/Kerry level.
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