Mississippi State painted an enormous #HAILSTATE hashtag in its endzone for Saturday’s big game against rival Ole Miss.
Incorporating Twitter in obnoxious ways has become something of a trend in the sports world.
A Mexican soccer team replaced player names with Twitter handles on their jerseys, for instance.
Shrewd marketing move by the Bulldogs? Or a dumb gimmick?
Here it is (via FootballScoop):
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