Prior to the season, in an effort to boost season-ticket sales, the St. Louis Blues announced that fans would only be charged half of the face value for a select group of season tickets, with the other half due only if the team makes the playoffs.
There is just one small problem: The Blues won’t be making the playoffs.
In a league where roughly 800 teams qualify for the postseason, this seemed like a safe bet.
But with three games to go, the Blues are 36-33-10 (82 points) and officially eliminated from postseason contention.
The half-price promotion was offered in four different sections ranging in face-value from $900 to $1,890. If we assume that the 600 tickets were evenly distributed among the four sections, and that all 600 tickets were sold, the promotion will cost the Blues $405,000.
Of course, we can’t guaranteed that those tickets would have sold without the promotion, but the Blues have sold out every game this season. So it is safe to say that they could have gotten face value without the promotion.
Season-ticket sales are the life-blood of a professional sports franchise. But in the case of the Blues, it will cost them nearly half-million dollars this season.
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