The recent revelation that
Anthony Weiner emailed naked pictures of himself under the moniker “Carlos Danger” is too ridiculous to not mock.Embracing the scandal’s buzz, Mini just launched a Twitter account under the pseudonym @CarlonDMotor — “Danger is my middle name” — which is tweeting out suggestive captions under photos, like, “Wanna get your hands on my stick?”
“Not all brands can be this brazen,” a spokesperson for Butler, Shine, Stern & Partners, Mini’s longtime ad agency, told Business Insider.
The account currently only has 23 followers.
Although marketers jumped on the real-time marketing bandwagon following the Royal Baby birthing — Oreo instantaneously tweeted about “royal bottle service” and Charmin rhapsodized about preparing the “golden throne” — there hasn’t been much brand chatter regarding the mayoral candidate’s grizzly sex scandal.
Granted less harm can be done from tying a corporate image to the birth of infant heir to the throne than to a married guy who can’t stop sending women pictures of his penis.
Apart Mini, Spirit Airlines, known for its tacky advertising history, created an ad featuring a masked hot dog with the caption “The Weiner Rises Again.”
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