MILLION-DOLLAR IDEA: Seats That Press Advertisements On Bare Thighs


This idea: Strategically placed indented plates on park benches, bus stops and other public seats turn people into unwitting billboards. 

New Zealand retailer Superette found an inventive way to spread its message –“Short Shorts On Sale Superette”– on the thighs of people who presumably enjoy wearing short shorts.

Whose idea: Ad agency DDB Group and New Zealand retailer Superette.

Why it’s brilliant: Branding people’s legs with your ad is undoubtedly creative and provocative. Finding a new, effective place to sell advertisements is a million-dollar idea in and of itself.

The problem with this idea is that the ads would have to be strategically placed in places where people sit for long periods of time. In baseball stadiums or movie theatres, these could be a gold mine. On park benches or subway seats? Maybe.

Of course, the idea is really annoying for unwilling patrons who don’t want to be turned into walking ads. Maybe this invention will help people be less lazy and stand more often.

Have a million dollar idea of your own? Send it to [email protected] and see if it stands up to our critical readers. Just be sure to include your name and a photo of yourself, or your idea, in the email.

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