ebook fling

The idea: An “e-book swap” website that lets users trade e-books for the Kindle and Nook.

Here’s how eBookFling works:
Lenders earn 1 credit for every 5 books they list on the site as available for borrowing and earn 1 credit for each successfully lent book. 

Borrowers create a queue of books they’d like to borrow. Lenders will then receive an email or a text message when a borrower selects their book. If the lender accepts the request, he or she will have a set time to complete the transaction through or

The borrower will then have one point deducted from his or her account which is given to the lender to spend on a rental for him/herself. The borrower may read the book for 14 days, upon which the book disappears from the borrower and is “returned” to the lender’s device/phone/computer. If you don’t have any credits, you can still borrow e-books for $1.99.

Whose idea: BookSwim

Why it’s brilliant: Nook and Kindle users will probably love the idea of eBookFling, which launches today; authors and publishers, not so much. George Burke, BookSwim’s CEO and founder of eBookFling, defended the new site in a press release, arguing that “book lending could be seen as a marketing tool for publishers and authors” and most books will probably be left unfinished, leaving room for a “try-before-you-buy” scenario.

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