This week we launched War Room’s Million Dollar Idea. Each day we bring you an idea we like, and you decide whether the idea is absolutely brilliant, or a complete bomb. For more information read our introduction post here >
On to today’s idea:
The Idea: Individual ketchup packets that give readers an option: squeeze ketchup out of the container as they always have, or dunk their food in the ketchup container.
Whose Idea: H.J. Heinz Co.
Why we like it: “We created the [original] packet in 1968,” said Heinz VP Dave Ciesinki. “Consumer complaints started around 1969.”
The new packaging is the best of both worlds. On-the-go ketchup lovers can now enjoy the luxury afforded to their BBQ sauce-dipping counterparts for decade: the ability to dunk their finger food directly in their favourite condiment. Meanwhile, burger-lovers can still relish the convenience of squeezing ketchup directly on the patty. It’s a one-stop-shop for all aspects of your value meal.
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Have a million dollar idea of your own? Send it to [email protected] and see if it stands up to our critical readers. Just be sure to include your name and a photo of yourself, or your idea, in the email.
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