The Idea: This iPhone App helps the health-conscience buyer determine which foods to buy. You simply scan an item’s barcode with your iPhone, see what ingredients are really inside, and either add it to your food cart or choose something better.
Whose idea: Fooducate
Why we like it: Grocery shopping is hard work. As you wander down the aisles you must make countless product comparisons and decisions. Nutrition information labels only provide so much information, leaving the consumer still unsure what he or she is really buying. This iPhone app solves the problem by giving shoppers the information they deserve to know. Another small step for transparency.
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