Millennials are already trying to stop the ageing process

During the 16th century, legend has it that the quest for the fountain of youth sent Spanish explorer Juan Ponce de León’s across the Atlantic ocean to Florida and then to the Bahamas.

Today, the search for eternal youth has pointed us to jars and tubes that have yielded fortunes for companies like L’Oreal and Estee Lauder.

Even the young millennial generation is already worried about crow’s feet and sun-damaged skin, according to a new Bank of America Merrill Lynch poll.

“Our millennial participants gave a mixed response on when they plan to start using anti-ageing products, but most (40%) expect to start or started between 25 and 35 years of age,” BAML’s Sarbjit Nahal said. This number is much bigger than that of the older 40 and 50 year age range.

3% of the market for anti-ageing products are under 18 years old.

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