The millennial generation is growing up, and they’re going to have a huge impact on the country’s economic future.
There is no universal definition of exactly when the millennial generation begins or ends. Goldman Sachs, in a recent set of reports, chose to set the cutoffs as people born between 1980 and 2000. Sociologists William Strauss and Neil Howe, who are widely credited with coming up with the name millennial, define the generation as people born between 1982 and 2004.
1. Millennials have been hit hard by the recession.
Historically, 16-24-year-olds have always had higher unemployment than older cohorts, but unemployment for younger millennials has skyrocketed since the financial crisis and is only slowly returning to normal:
2. Millennials are less likely to be looking for work.
Labour force participation has been flat or dropping for teenagers and young adults for a while, with millennials less likely to be in the labour force than teenagers and young adults of past generations.
3. Millennials currently have less spending power than older generations.
3. Millennials are starting to age into their prime spending years.
Millennials are coming into their 30s which means they will be an increasingly important consumer group, as seen in this Goldman Sachs chart:
4. Millennials are much less likely to get married in their 20s than older generations were.
5. Millennials are less likely to form households in their 20s and early 30s.
6. Millennials are more health-conscious than older generations.
7. Millennials really like athletic brands.
This is as a result of the culture of health prevalent among this generation:
8. Millennials are also fans of specialty grocery stores.
9. Millennials drink alcohol more frequently than 20-somethings have in the past.
10. Millennials are more tech-savvy than older generations.
11. Millennials love social media.
Millennials are more likely than other generations to share their opinions on the things they buy using emerging social media technologies:
Here’s some demographic background on this rising generation.
12. Millennials are the children of the baby boomers, and there are about 95 million of them, comprising 30% of the population.
13. Millennials are better educated than prior generations.
A higher proportion of 18-24-year-olds are going to college now than at any time in the past:
Relatedly, older millennials and Gen-Xers are better educated than their parents and grandparents:
14. These are the cities with the highest concentration of Millennials.
Nine of the 10 cities with the highest proportion of people between 16 and 34 are college towns:
Overall, while millennials face economic headwinds, they’re poised to become a highly technologically capable consumer force in the coming years.
BONUS: Here are some more facts from a Goldman report that was conducted along with Teen Vogue:
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