After Nearly 20 Years, 'Got Milk?' Is No More -- Here's The New Slogan [THE BRIEF]

Frankie Muniz got milkAmerica’s Dairy Farmers And Milk Processors‘Malcolm in the Middle’ lead Frankie Muniz was one of many stars to wear the ‘Got Milk?’ mustache.

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In a move that will make my fellow 20-somethings more aware of our (relatively) advanced age and inescapable mortality, The Milk Processor Education Program will no longer use the iconic “Got Milk?” tagline that it has been using since 1995. Instead, the national organisation and ad agency Lowe Campbell Ewald will go with “Milk Life” to emphasis the drink’s protein and ability to power athletic activities. The California Milk Processor board, which originally came up with “Got Milk?” with ad agency Goodby Silverstein and Partners, will continue to use “Got Milk?” Here’s the first “Milk Life” video ad:

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