- MyPillow ads returned to Fox News on Thursday after a two-month hiatus.
- The company aired an ad where Mike Lindell plugged his autobiography and discussed “cancel culture.”
- Lindell had pulled MyPillow ads from Fox News after it refused to air ads for his “cyber symposium.”
- See more stories on Insider’s business page.
MyPillow ads are airing on Fox News again.
Mike Lindell, the pillow company’s outspoken CEO, returned to Fox News with a minute-long ad on Thursday.
He used the spot to plug his autobiography, promote pillows featuring biblical images and stories, and complain that “cancel culture” had affected both him and MyPillow.
Lindell didn’t elaborate further but has previously accused voting-machine company Dominion, retailer Costco, and social-media sites of participating in cancel culture against both him and his company.
Lindell, formerly one of the biggest advertisers on Tucker Carlson’s show, has repeatedly clashed with Fox News during 2021 over this voter-fraud conspiracy theories.
Lindell has persistently claimed, without evidence, that China helped Joe Biden to “steal” the 2020 presidential election from Donald Trump. This culminated in Lindell holding a 72-hour “cyber symposium” in August, where he claimed he would reveal 37 terabytes of information related to voter fraud.
But Fox News refused to air ads for the event – so Lindell pulled MyPillow’s ads from the station in July.
Lindell has also publicly slammed Fox News on multiple occasions. He said in April that he had hired private investigators to find out why the station wasn’t inviting him for interviews anymore, and asked why it didn’t report on MyPillow’s $US1.6 ($AU2) billion lawsuit against Dominion.
He also made jabs at the station at his cyber symposium, implying that he wouldn’t trust the news station to report the weather.
Lindell, famed for his late-night TV infomercials, told Insider in April that he would knuckle down on ads to promote direct sales for MyPillow after retailers including Sam’s Club, Kohl’s, and Bed Bath & Beyond stopped selling his products.
Lindell told The Washington Times on Friday that he had returned to advertising on Fox News because he wanted to spread news about the 2020 election.
But Lindell told Insider in September that Fox News was still refusing to air any ads mentioning his website Frank, where he livestreams videos of himself and other right-wing personalities discussing election fraud.
A Fox News spokesperson confirmed that the station had rejected multiple ads from Lindell but denied the CEO’s characterization of the conversation.
Lindell told The Washington Times that his ads on Fox News direct viewers to MyPillow’s website, which in turn features links to Frank.
“The ad I ran last night, it directs them to MyPillow.com selling patriotic products and Bible pillows, and then from there, I get them to Frank Speech,” Lindell said. “This is all about trying to get our country, trying to get awareness out.”
Lindell told the publication that he didn’t expect relations between him and Fox News to improve. “I still think Fox has done more damage to our country than all other media outlets combined,” he said.
“I think all the hosts that are on Fox have turned their back on the country,” he added.
Fox News didn’t immediately respond to Insider’s request for comment.