UPDATE: It looks like an outcry from NHL fans on Twitter prompted The Tennessean to change its headline. It now reads: “Predators acquire Mike Fisher, Carrie Underwood’s husband.”
Not much better.
EARLIER: On Business Insider, I’ve been trumpeting the NHL’s progress lately and expressing the belief that the sport is finally ready to take it’s place in the mainstream realm of American entertainment.
The story is about a relatively big hockey story — Ottawa traded Mike Fisher to Nashville for a first round pick — but The Tennessean obviously knows that Carrie Underwood is its ticket to clicks.
In many areas of the United States, hockey is indeed flourishing. But there are still a good number of markets that lag behind.
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