Microsoft’s Xbox gaming console is the most popular non-PC device to watch web video, according to a new report from video ad firm FreeWheel. However, the report only measures ad-supported “professional” content, meaning it does not include YouTube (where the Xbox isn’t strong) or Netflix (where it is).
Nonetheless, Microsoft’s success in gaining a toehold in the digital living room has been largely under-the-radar. It makes complete sense though: The Xbox is a one-stop entertainment device even if you’re not a big gamer. Furthermore, Microsoft is miles ahead of its more-direct rivals in the space: Apple TV, Google TV, and Roku.
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