Microsoft's Search Head: Google 'realised We Were Ahead And They Overextended' With Social Search

Bing director Stefan Weitz

Photo: Microsoft

Microsoft thinks it’s done a pretty good job with social search so far, according to Bing Search director Stefan Weitz — so much so that it prompted Google to start its own social search program called Search Plus Your World.But there’s been a little bit of controversy surrounding Search Plus Your World, which integrates your Google+ social networking profile into Google’s search engine. That’s because Google “overextended” when it saw Microsoft’s success with social search, Weitz told AllThingsD.

Here’s the highlight from AllThingsD’s interview with Weitz:

ATD: Why aren’t you doing more to capitalise on the goodwill from people who dislike Google’s Search Plus Your World? Shouldn’t you be mounting a “switch to Bing” campaign?

Weitz: We are doing some ads this week (There was also a Bing-is-great blog post today). They [Google] are doing a nice job on their own of handling this problem.

But they are learning just like we are. They did what we didn’t want to do, which was make the user experience peppered with this stuff, with +1s everywhere, the Google+ content in the top corner. I think [Google] realised we were ahead and they overextended. But I know a ton of guys there and they’re smart and they’re reacting to what has been said.

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